Creating Emotional Connections between Home and Buyer
August 26, 2016
Home staging is all about getting your home into the heart and mind of that one special buyer. Home staging gives houses the competitive edge they need to stand out from the crowd! This is especially important in today’s real estate market.
What is Home staging? Simply put, it is preparing occupied or vacant homes for sale so that they appeal to the greatest number of potential buyers. Staging is about creating emotional connection points so that people can mentally move into a home and envision themselves and their families living there.
Staging is not decorating. It is about depersonalizing a space by using specific principles. Techniques include the use of neutral colors, decluttering, removing personal items such as family photos or collections and using a variety of accessories and accent pieces throughout the home. Staging is not about what the seller likes, rather what will appeal to the widest audience possible. Staging turns a home into a marketable product, thereby reducing time on the market while bringing in the highest price possible.