What is Staging and Why Do You Need a Staging Professional?
August 26, 2016
The moment a homeowner decides to put their house on the market, the home they’ve lived in effectively becomes a product. The real estate agent must then determine a sales price and devise an effective marketing plan to get the home sold. Having the home staged before it goes on the MLS is critical!
Especially given today’s market conditions, homes will compete against a large inventory of available homes. Now more than ever, it’s extremely important to make a listing stand out from the competition.
So what can homeowners and their agents do to catch the attention of home buyers? They need to have the home professionally staged. Home staging can:
Make the first impression of the home positive and inviting
Enable buyers to envision themselves living in the home
Show the full potential of the home
Make the home visually appealing for online listings
In short, sellers need to have their homes professionally staged before going on the market.
Defining Home Staging
Home staging is professionally preparing occupied and vacant homes for sale so that they appeal to the greatest amount of buyers and generate the highest price in the least amount of time on the market. Staged homes typically present themselves better than the competition by being clean, clutter-free and ready to show prospective buyers.
Home Staging is not decorating, interior design or redesign
Home staging is detailing, de-cluttering, depersonalizing and preparing a seller’s home to emphasize its best features, so that the potential buyer can envision themselves and their families living in the home.